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A Short History of Film
UFOs, Chemtrails, and Aliens
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America's First Great Depression
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America's War in Vietnam

The Story Is TrueThe Story Is True

The Art and Meaning of Telling Stories

Bruce Jackson

Narrated by T. Travis

Available from Audible

Book published by Temple University Press

Making and experiencing stories, remembering and retelling them is something we all do. We tell stories over meals, at the water cooler, and to both friends and strangers. But how do stories work? What is it about telling and listening to stories that unites us? And, more importantly, how do we change them-and how do they change us?

In The Story Is True, author, filmmaker, and photographer Bruce Jackson explores the ways we use the stories that become a central part of our public and private lives. He examines, as no one before has, how stories narrate and bring meaning to our lives, by describing and explaining how stories are made and used. The perspectives shared in this engaging book come from the tellers, writers, filmmakers, listeners, and watchers who create and consume stories.

Jackson writes about his family and friends, acquaintances and experiences, focusing on more than a dozen personal stories. From oral histories, such as conversations the author had with poet Steven Spender, to public stories, such as what happened when Bob Dylan "went electric" at the 1965 Newport Folk Festival. Jackson also investigates how "words can kill" showing how diction can be an administrator of death, as in Nazi extermination camps. And finally, he considers the way lies come to resemble truth, showing how the stories we tell, whether true or not, resemble truth to the teller.

Ultimately, The Story Is True is about the place of stories — fiction or real — and the impact they have on the lives of each one of us.

Bruce Jackson is SUNY Distinguished Professor and Samuel P. Capen Professor of American Culture, University at Buffalo. He is the author of more than 20 other books, a documentary filmmaker and photographer. The French government named him Chevalier in L'Ordre des Arts et des Lettres, France's highest honor in the arts and humanities.


“Jackson wants to know how...stories bind people together and what they mean to us. To that end, he offers a close reading of the making of a good story: its ownership, shape, focus, economy, truth, and ending....his book reads like a long tale filled with rich characters and many personal encounters....Jackson is at his most compelling, however, when he tackles ‘public stories’ that have acquired mythlike status....This fascinating book will cause readers to reassess old stories and to be wary of new ones.”

Library Journal

“Bruce Jackson is a master folklorist, film maker, literary and film critic, and a shameless name-dropper (who has plenty of interesting names to drop). You will never hear a family anecdote-or read a novel, view a film, encounter a news item, follow a jury trial-in quite the same way after reading Bruce Jackson's inspired take on how stories are told and how they work. The Story Is True offers a profound analysis of storytelling in an accessible conversational style. Reading it is like chatting with an expert who explains things in clear understandable language instead of academic jargon. A wonderful read.”

—Jan Harold Brunvand, Emeritus Professor of English, University of Utah and author of The Truth Never Stands in the Way of a Good Story

“Bruce Jackson knows how people tell stories. He knows when they tell them, where, why, and who they tell them to. Better yet, he tells a good story himself. The Story Is True combines the pleasures of narrative with the kick of learning something you didn't know before.”

—Howard S. Becker, author of Outsiders and Tricks of the Trade

“Intriguing...If you want to know how O.J. Simpson was found innocent or why newspaper stories appear to make sense but don’t, read this book.”

Virginia Quarterly Review

“To use a cliché not often applied to academic prose, The Story Is True is a page-turner. The deeper you pursue Jackson’s mosaic, the more the individual fragments start to cohere. The book concludes with a poignant meditation on loss and mortality that adds even more emotional weight to Jackson’s theme. This is a book written for everyday readers — people who grew up pretending to be the Lone Ranger, people who got sucked into the O.J. Simpson trial, people who face life in a world haunted by 9/11 and the war that followed. It’s a book for anyone who wants to know why, as Joan Didion famously put it, ‘We tell ourselves stories in order to live.”

Buffalo Spree

“Jackson’s book has a lot of provocative intelligence. You cannot know as much as Bruce Jackson does and have thought so long and hard about the human need for narrative and the human uses of it (and have discussed it with so many exceptional people) without producing a book of some fascination and edification…A hugely stimulating…book.”

The Buffalo News

“Jackson has a significant point to make, which is that stories have as much, if not more, to do with the listener than the teller....The Story Is True makes a number of other fascinating points, not the least of which is that the role of stories, in any society, is to help its members make sense of the world, to bind them together more closely and pass on social and cultural values….Jackson has produced a thought-provoking and readable book.”

The Times Higher Education Supplement

“The author explores qualities good stories evidence—context, listeners, revisions, artistic sensibility, shapes, reconstructions, endings, frames, and so on. Jackson’s masterful analyses of these abstractions about narratives tend to fade into the background as Jackson’s own storytelling prowess comes into play…These are entertaining and accessible stories, and this book is a good read. Highly Recommended.”


“Jackson articulates a struggle to understand stories beyond the information they convey. How, he asks, do stories convey what is unspeakable, and how do stories end being about far more than the experiences they describe?....Jackson’s book is informative the way legend is informative…. Without question [The Story Is True] advances our understanding of personal experience narrative.”

Journal of Folklore Research

“A great interdisciplinary master, Bruce Jackson delves into the nature of story in this collection.... Jackson's book is a work every oral historian should read. It shows how stories inform many disciplines, oral history among them. Reading this book, oral historians will come to a greater comprehension of the range of the types of narrative they elicit. In doing so, they will also develop a greater sophistication in distinguishing oral history from other kinds of narratives.”

Oral History Review

“Though written in a popular mode, The Story Is True does not sacrifice rigor of thought and analysis to entice and entertain. This is a serious work of scholarship that uses direct examples and personal narratives to make stories and storytellers an accessible topic for study and reflection across disciplines and for general readers. Jackson is a masterful storyteller and this book is so enjoyable to read.”

Western Folklore

“Throughout the book, the author is a formidable presence, major character in the stories he is presenting...The writing style is warm, lucid, and informal—at all times humane and accessible.... This book could be the sort of introductory classroom text that turns students of narrative into enthusiasts.”

The Journal of American Folklore

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University Press Audiobooks